---
description: >-
  There are some basic guidelines to follow when creating an email campaign that
  can ensure your email looks professional and beautiful. Here are some tips you
  can follow.
---

# Follow Best Practices

### Alignment

Alignment of your content is #1 most important item on how beautiful your email will look. Make sure things are nicely aligned.

{% hint style="danger" %}
It's a very common mistake to center-align text blocks. Centered text is uneasy on the eye and makes the text difficult to read. Reserve center-alignments **only for headings.**
{% endhint %}

![](https://591717555-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MXsKAy8ZuhvU326ZYJ_%2Fuploads%2Fgit-blob-2a424747400395b4c36127da3cd39d02fe49789b%2Fezgif-6-bd18452ecfcf.gif?alt=media)

[Read more about typography best practices here.](https://medium.com/@meetchopz/10-bad-typography-habits-that-scream-amateur-8bac07f9c041)

### Use Beautiful Pictures

Using pictures in your emails always adds flavor and life. Using high-quality professional photos for your listings makes a massive difference.

{% hint style="info" %}
Rechat's **Image Library** block offers a convenient method for finding high-quality, freely-usable photos from the amazing [Unsplash](https://unsplash.com) library.
{% endhint %}

{% tabs %}
{% tab title="🎯 Example: Using Image Library Block" %}
Imagine we're near Halloween and you want to send a newsletter to your clients.\
Want to add a little pumpkin spice to your email? Here's how:

1. In the editor, open up \*\*Basics \*\*category
2. Find \*\*Image Editor \*\*block
3. Drag and drop it into your email
4. Search for Halloween in the library
5. Browse through all results, find an image you like
6. Select it

![](https://591717555-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MXsKAy8ZuhvU326ZYJ_%2Fuploads%2Fgit-blob-3d2ea132aacfa0f0cc1a14d0bc5425f94c9f6764%2F8.gif?alt=media)
{% endtab %}
{% endtabs %}

### Test the Mobile View

Once you're happy with your content, it's always a good idea to check how your email looks in a mobile view. Rechat makes it super easy to do so.

{% tabs %}
{% tab title="🎯 Example: Test your email in Mobile View" %}
On top of the page, there is a \*\*Phone \*\*icon to the right of the computer screen icon. Click on it.\
The page will shrink down to size of a generic cell phone, showing you how it will look on a smaller device.\
To go back to desktop view, click on the **Screen** icon. Make sure your email looks good on both a phone and a computer.

![](https://591717555-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MXsKAy8ZuhvU326ZYJ_%2Fuploads%2Fgit-blob-e7dad17410f5e887d151b515be71035a3ed3b419%2F11.gif?alt=media)
{% endtab %}
{% endtabs %}
